The Marketing & Communications (MarCom) Committee supports the Council’s strategic plan by helping to spread the word about Scouting to our community and keeping our members informed of news and upcoming events.
Our National Capital Area Council Marketing Team is always ready to consult with you on marketing and promotion of your Scouting event and recruitment. While devoted to Council-wide and District-wide efforts, we are always looking for ways to better help our staff, volunteers, and Scouts expand the reach of Scouting’s voice and get the word out on all of the wonderful things that are happening within Scouting.
Join us on the third Tuesday of each month at 7:00 PM ET for our NCAC Scouting Connect & Tech Monthly Meeting, a subcommittee of our Marketing & Communications team. This is your chance to:
- Connect with other NCAC volunteers focused on internal Scouting communications and collaboration within our Scouting community.
- Discuss, share, and get up-to-date on the latest Scouting marketing, communications, and technology news and resources we use.
- Explore the communication technology tools we use.
All NCAC Scouting volunteers and professionals involved with NCAC and District Committees’ and programs’ marketing and communications efforts are invited to join.
All volunteers interested in communications should attend the all-day marketing and communications track at the University of Scouting in February.
Learn More
SCOUTING AMERICA MARKETING AND MEMBERSHIP HUB
Access the BSA’s brand identity guidelines, customizable marketing assets, photos, videos, and more! If you already know what you want, use these quick links to get where you’re going fast. Start your search for assets using the following quick links:
- LOGO & BRAND GUIDELINES
- SCOUTS BSA MARKETING
- CUB SCOUTS MARKETING
- JAMBOREE PROMOS
- NEW CUB SCOUTS PHOTOS
- SPANISH ASSETS
It’s a quick overview of what we’ve accomplished in the past year and is an excellent starting point for a conversation with someone new to NCAC about what’s at play in what will soon become the biggest Council in the nation.
NCAC One-Stop Shop for Recruitment
With a few examples of social media posts, photos, and frames, this quick kit is an excellent way to “Scoutify” your Unit or personal social media pages to drive membership.
Best Practices
- DO
Become familiar with Scouting America Brand Identity https://scoutingwire.org/bsa-brand-center/brand-identity/brand-identity/overview/ and all that it encompasses. Use brand guidelines when customizing a stock piece or designing something new. The more cohesive our branding is across the country and around the world, the more recognizable our programs become. - DON’T
Recolor, distort, or otherwise change the brand to match a particular motif. Let brand elements stand proudly and do the work they were designed to do. - DO
Find and use images and collateral displaying activities and people that reflect those you serve and what they do. Put these images in your collateral and show what Scouting truly looks like in your area. - DON’T
Forget that Scouting is a diverse youth movement that intersects with many cultures—even and especially those in your area. Display the diversity of Scouting in the region and make sure you capture the full reflection of those in your service area. - DO
Budget resources for help and then use that help. The Marketing Team wants to assist you in your quest to spread the word about Scouting. They can provide design, editorial, and writing support for most anything that you can imagine. Build in some budget dollars and leave yourself plenty of time to assemble a great product. - DON’T
Forget to show the team your work and archive it for others to use. We have a big team, and that means there’s a lot of brain power fueling the operation and a lot of excellent work product coming out of that creative miasma. Show it to us. If you’ve created a flyer, built a webpage, or assembled an event that you feel is a representative of what the bar should be—or even a billion miles beyond the bar—your coworkers may want to see it and even use it, either as inspiration or as the design basis for their next project. Show you work, make sure it gets archived, and help us to preserve a bit of that genius for the benefit of others.
